Tom Cruise helped Ray-Ban out of bankruptcy by boosting its sale from just 200,000 pairs a year to 4.5 million in a very short time

did you know Tom Cruise is credited with saving the Ray-Ban brand – here’s how and why (Photo Credit: Facebook)

Tom Cruise is one of the best actors in Hollywood. The star who began his Hollywood acting career with Taps in 1981 (he had a cameo in Endless Love also in 1981) can still give younger actors a run for his money with action-packed movies like Top Gun and Mission. : Impossible. Today, as the Golden Globes winner turns 60 (can you believe it!), we tell you about the time he helped save a brand.

Are you wondering what brand we are talking about? Well, it is the American-Italian brand of luxury sunglasses and eyewear created in 1936 by Bausch & Lomb – Ray-Ban. How could an actor, who was just starting out in Hollywood at the time, help a brand that was decades older? Well, scroll down to find out everything.

While Tom Cruise may now be known for delivering action-packed performances in high-octane movies like the Top Gun and Mission Impossible franchises, one of his most iconic scenes comes from his 1983 film Risky Business. In it, we see Cruise dance around the house in his underwear to the tune of Bob Seger’s ‘Old Time Rock and Roll’. While many think that he also wore sunglasses in this scene, this is not true, but he did wear Ray-Ban sunglasses throughout the rest of the movie, as well as on the posters.

As reported by MentalFloss, at a time when the Ray-Ban brand was selling only about 200,000 pairs a year (this increased from 18,000 after GQ used it for one of its features) Cruise sporting the Wayfarers in the hit Risky Business 1983 saw eyewear sales increase. by about 50 percent (to about 360,000 pairs) in 1983. By 1988, Bausch + Lomb was selling 3 to 4 million Wayfarers a year. This was because moviegoers wanted to wear what Cruise was wearing in the movie.

But that wasn’t the only time Tom Cruise wore Ray-Ban sunglasses and helped the brand sell millions of pairs. In 1986, Cruise’s Top Gun character Pete ‘Maverick’ Mitchell wore Ray-Ban aviator sunglasses throughout the film. This once again was loved by the public and they also headed to the stores to pick up their pairs of aviators. This audience desire to emulate Tom’s look caused sales to increase by around 40 percent. By 1988, the brand was manufacturing around 4.5 million aviator planes as orders for them continued to come in.

Isn’t that sweet?

While Ray-Ban Wayfarers and Aviators may be in and out of style regularly, Cruise still loves them. In 2013, when reporters greeted the star at the premiere of Star Trek: Into Darkness and asked if his fancy dark sunglasses were 3-D glasses for the movie, the actor said, “No, man. These are the Ray-Bans.”

Well, we bet Tom Cruise’s love for Ray-Ban sunglasses is still as strong as ever.

Happy Birthday!

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