The APO, SECAM partnership is its importance and what Africa has to gain

Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, speaking at the SECAM Plenary Assembly on July 26, 2022 in Accra, Ghana



1. The partnership between APO Group and SECAM, what importance does it bring to African countries and how will Africans benefit from it.

APO Group recently partnered with SECAM, the Symposium of Episcopal Conferences of Africa, and Madagascar, the governing body of the Catholic Church in Africa (Vatican). The agreement was made official at a signing ceremony on May 26 at the Vatican in Rome.

While Catholic populations are declining in many parts of the world, they are growing rapidly in Africa. More than 251 million Catholics in Africa and 600 Catholic bishops, including 28 cardinals.

The contribution of the Catholic Church to human development in Africa continues to increase, especially in education and health, for example. Over the past ten years, Africa has been the continent that has seen the greatest increase in the number of schools and health facilities run by the Catholic Church.

As you may know, APO Group is the leading pan-African communications consultancy and press release distribution service. We have over 300 customers, including Netflix, the African Development Bank and Coca-Cola. Additionally, we are the pan-African PR agency for FIFA, Canon and the Jack Ma Foundation, to name but a few.

APO Group supports SECAM through a wide range of communications services, including distributing press releases, training communications staff, and scheduling meetings with the media and other organizations to foster new relationships and to raise the profile of the Catholic Church in Africa.

Thanks to this partnership, the Catholic Church in Africa can now rely on APO Group to improve communication using the same type of public relations service that our existing clients use. These include clients such as the African Development Bank, European Investment Bank, FIFA and many others such as Canon, Radisson and DHL.

2. Speaking of your partnership with Olympique de Marseille to promote the development of football, what are the ways to ensure that it will benefit the people of Africa?

A year ago, iconic French football club Olympique de Marseille (OM) and APO Group, the pan-African leader in communications consultancy and press release distribution, announced a multi-year agreement making APO Group the official partner of OM Africa of Olympique de Marseille. development program. This agreement makes APO Group the first African partner of the club. The links between Olympique de Marseille and Africa have always been strong, with the city of Marseille itself being strongly influenced by the various African cultures. Support for the club is huge across North and West Africa, where he is an instantly recognizable iconic brand. OM has ten dedicated fan clubs operating in Africa and over four million African social media followers, representing 38.7% of the club’s global fan base. Building on its proud African heritage, Olympique de Marseille has created OM Africa, a football development program entirely dedicated to its millions of supporters on the African continent.

There is already an extraordinary complicity between Ghana and Olympique de Marseille. A link named Abedi Pele. One of the greatest African players of all time who won OM their first and only UEFA Champions League in 1993. The only French team to win this coveted trophy.

3. Regarding the APO partnership also with the Olympic Movement in Africa, can you tell us more?

The Association of National Olympic Committees of Africa (ANOCA) and APO Group recently entered into a multi-year strategic partnership that will bring greater international visibility to the Olympic Movement in Africa. The Olympic Movement represents the pinnacle of global sport and ANOCA is the supreme governing body of the Olympic Movement in Africa. ANOCA organizes Africa-wide programs such as the All Africa Games, All Africa Youth Games, All Africa Beach Games, ANOCA U-23 Championship, Olympic Qualification Tournaments and ANOCA Women’s Olympic Tournaments.

As you know, in 2026, Africa will host its first-ever World Olympics when the Summer Youth Olympics are held in Dakar, Senegal.

APO Group is deeply involved in sport and is the pan-African PR agency for FIFA, NBA and Basketball Africa League; the main official sponsor of Rugby Africa; and the official partner of many other leading sports organisations, including iconic French football club Olympique de Marseille (OM) and Africa’s first-ever Union Cycliste Internationale (UCI) World Tour team, Team Qhubeka.

APO Group is also Getty Images’ strategic partner in Africa and has established partnerships with the International Sports Press Association (AIPS), the African Union Broadcasting and the South Africa Broadcasting Corporation (SABC).

Did you know that 984 accredited African athletes participated in the Tokyo Olympics, including 415 women and 569 men?

The partnership will see APO Group supporting the wider ANOCA organization and the individual Olympic Associations of the 54 African nations, helping them gain international media coverage and gain greater visibility.

4 Tell us about the SEED project.

In October 2020, APO Group became the official sponsor of the Sports for Education and Economic Development (SEED) project. The SEED Project works with disadvantaged young Africans to provide quality education, high-level sports training and the leadership tools “to achieve big dreams”.

It was founded in 1998 by Amadou Gallo Fall, a graduate student from Senegal who got a basketball scholarship to the United States and wanted to ensure that young people in Africa had access to the same opportunities. Today, Amadou Gallo Fall is vice-president of the NBA and president of the Basketball Africa League (BAL).

Africa has a very young population. The main objectives of SEED are to maximize school enrolment, retention and graduation rates and to reduce the gender gap across Africa.

We are proud to be able to support SEED in the fantastic work they are doing with young people across Africa. APO Group has always stood up for African sport, and this type of initiative gives us the chance to help young people change the narrative and achieve the success they deserve.

I will be in Senegal from August 10-15 to attend the Hoop Forum, the SEED Project’s annual event that brings together non-profit organizations, businesses and individuals who use sport as a tool for development in Africa.

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