An oil and gas campaign for Cape Town and multisectoral growth


African concerts, sporting events and even oil and gas events are starting to take shape in 2021 after a significant period of inactivity due to COVID-19 restrictions. African cities including Cape Town in South Africa and Dakar in Senegal have created amazing hotel and tourism industries that have drawn millions of visitors each year and fueled millions of dollars in economic output. While most foreign event companies like the London-based Hyve / Africa Oil Week group have deserted the continent for “greener pastures” elsewhere, Africans and Africa-focused energy events are leading the way and cities like Cape Town will benefit.

The ongoing coronavirus pandemic and subsequent lockdown regulations implemented around the world have had unmitigated impacts on the global economy that have had a major impact on the tourism and events industry. Relying heavily on international travel and gatherings, restrictions on tourism and events have resulted in significant revenue losses and industry-wide job risks. However, as countries scale back their measures and economies begin to reopen, a unique and strategic opportunity has arisen in which the African energy sector, especially the oil and gas events, can revive the economy. tourism and events industry, thus breathing life into African markets.

South Africa is considered one of Africa’s top tourist destinations, ranking sixth out of the seventeen mega-diverse countries in the world. Tourism’s contribution to gross domestic product in 2019 was 8.7%, showing an average annual increase of 1.21% since 2000. One of the major sub-sectors of tourism in South Africa is the tourism industry. event, the country being ranked number one in Africa in the International Congress and Convention Association in the World Economic Forum‘s Travel and Tourism Competitiveness Report. According to the Research and Markets Event Management in South Africa 2020 report, in 2019, 11.4% of foreign tourism was attributed to the event industry with around one million delegates welcomed each year. In addition to attracting tourists to South Africa, the events industry is responsible for creating jobs, expanding businesses, investing and increasing income in several support service sectors such as food, health and infrastructure industries.

However, when COVID-19 hit, the tourism and events industry suffered significant impacts including loss of income, layoffs – in April 2020, 11% of tourism businesses laid off all or part of their personnel – as well as tax losses for the economy. According to the Tourism 2020 report published by Statistics South Africa, foreign arrivals fell 71%, from over 15.8 million in 2019 to less than 5 million in 2020. Additionally, the business events sub-sector saw arrivals of international delegates decrease by 78%.

Despite these impacts, the easing of restrictions in South Africa, coupled with the expected drop in COVID-19 cases in summer, has created a unique opportunity for oil and gas events like the upcoming African Energy Week (AEW ) 2021 to revive the tourism industry in South Africa. AEW 2021, an interactive networking event that brings together global energy players from November 9-12, is expected to set a new standard for Africa-focused conferences, showcasing a multi-platform and community approach to energy events. Ironically, at a time when the oil and gas industry is heavily engaged in the energy transition, an oil and gas event has the potential to revive a myriad of sectors in Africa.

What makes AEW 2021 unique is its location. AEW 2021 will take place at the V&A Waterfront in Cape Town – an economic and cultural hub comprising five districts – and will use conference centers, art galleries, museums, restaurants and even a golf course in its comprehensive program of events. events. This location allows AEW 2021 not only to attract regional and international tourists to one of the continent’s most exciting socio-cultural hubs, but also ensures that the business benefits associated with the event extend to multiple sectors. The event shows how Africans and the oil and gas industry are mobilizing to give South Africa’s waterfront and tourism industry its biggest commercial boost since the start of the pandemic. Unlike other energy events focused on Africa but held internationally, AEW 2021 encompasses camaraderie, job creation, participation of local businesses and revival of African tourism. By focusing on African innovation, new technologies, free market growth, local content, and upstream and middle oil and gas, AEW 2021 is officially the benchmark for African energy events. Accordingly, the African Energy Chamber reaffirms its commitment to African peoples, African energy and African businesses by focusing on regional and multisectoral socio-economic growth and recovery.

What AEW 2021 accomplishes will pave the way for other energy events. The success of the event is already noted with unprecedented support declared by OPEC general secretary, Mohammed barkindo, as good as HE Diamantino Pedro Azevedo, Minister of Mineral Resources and Petroleum, Angola; HE Gabriel Mbaga Obiang Lima, Minister of Mines and Hydrocarbons, Equatorial Guinea and HE Bruno Jean Richard Itoua, Minister of Hydrocarbons, Republic of Congo. The participation of these prestigious industry leaders, among others, will not only boost multisectoral growth and development, but make Africa a nation the destination for energy events focused on Africa.

Additionally, AEW 2021 ensures that all COVID-19 regulations are followed in order to present a safe and productive event. The strategic design of the event, including the use of multiple venues over a four-day period, not only complies with the limitations of COVID-19 social gatherings, but ensures that multiple venues and event companies benefit from this unique event. With rapid test facilities and same-day disinfection stations, AEW 2021 demonstrates that Africa-focused events can and should will take place in Africa in 2021.

Distributed by APO Group on behalf of the African Energy Chamber.

For more information on this transformative event, visit or and / or email Amina Williams at [email protected]

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